A2 Media Studies: September 2013

Hello, today I'm here to pitch to you my idea for a music video to Swim Deep's song "She Changes The Weather." After doing research into the lyrics and analysing them, I found the meaning of the song to be about him falling in love with a girl, who has completely changed his outlook on the world, in a better prospective. The song very much uses the weather as a connotation for love, therefore the main prospect of my video will be based upon nature and how love is a part of nature. The video will show the story of one girls life and how love can shape a person throughout their life. I will be using various locations within my video, in order to show different types of nature that will conote the different types of love people will experience within their life. Thank you for listening to my 60 second pitch.

Planning: Dynamics graph

In todays lesson, we were asked to create a dynamics graph for the song where we comapred the intensity of the song along with the time. From analyzing the song through this graph, I have learnt that the start of my song gradually builds up using piano, drums and guitar. It then stays moderately the same with few harsh dips in the tempo and after an instrumental towards the end of the song, the temp gradually decreases in order for the song to finish. Below, is the graph, to which you can see the intensity and dynamics of the song:

Independent Research: Bestival and Reading 2013

Swim Deep recently played gigs at Bestival and Reading and pictures were uploaded to an online website, thisisfakediy.co.uk. I thought that this shows the stage the band plays and the atmosphere they create and how that it will help me to incorporate into my music video. Below are the links to the website to which photos have been presented online.

Bestival 2013

Reading 2013

Independent Research: Audience feedback

Below is a link and screenshot for an online analysis and feedback for the song from thisisfakediy.co.uk

thisisfakediy| Blog

Independent Research: Audience feedback

Below is a link and a screenshot from the Aberdeen Student Radio blog that Isla Hodgson gives her personal opinion of the song.

Aberdeen Student Radio| Blog

Independent research: Audience feedback

Below are screenshots of audience feedback that I have discovered on Swim Deep's various social media.

Soundcloud:

Facebook:

Twitter:

Planning: She Changes The Weather

Planning: Analyzing song lyrics

"She Changes The Weather"

Seen it all but I've seen nothing yet
Cause I forget
Do I know or do I think I know?
It's all we are, it's so clear

*Here they could be suggesting that they've seen the world but now he's with this woman, shes changed his outlook on the world and he feels like there is so much to see now. Despite him being confused when they first met, he now realises that everything is clear and he now has an open mind*

She takes my time and I don't mind
She makes me feel like
Like I can see for miles
She changes the weather in my world
Seems like it's never getting cold

*The chorus may be suggesting that he loves her so much that she could do anything and he could always forgive her. Also, she has completely opened his mind to the world to what he was previously living and uses the weather as a metaphor for this*

It's ok, it's not obvious
Cause what you say will make my day
Rid of consequence
It's all we are, but it's so clear

*Here, he basically explains that it may not be obvious that he loves her as much as he does, but he is telling her in the song that she makes his day just from the little things and that erases any problems they may occur*

She takes my time and I don't mind
She makes me feel like
Like I can see for miles
She changes the weather in my world
Seems like it's never getting cold

*Chorus repeated*

She takes the time and I don't mind
She makes me feel like
Like I can see for miles
She changes the weather in my world
Seems like it's never getting cold

*Chorus repeated*

Research: Social Media

Below is a link to Swim Deep's official Twitter and Facebook page to which I personally follow. This allows me to see updates from the band, which will help me with this project.

https://twitter.com/SWIM_DEEP