Research: Andrew Goodwin's 6 Features of Music Videos

Andrew Goodwin, the author of "Dancing in the Distraction Factory," highlights characteristics and features that are typically found in music videos. 

1. Music Videos demonstrate genre characteristics.
(E.g. Dance routines in boy/girl bands or stage performances in metal videos.)

2. There is a relationship between lyrics and visuals. The lyrics are represented with images. 
(Either illustrative, amplifying or contradicting.)

3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. 
(Either illustrative, amplifying or contradicting.)

4. The demands of the record label will include the need for lots of close- ups of the artist and the artist may develop motifs which reoccur across their work.

5. Frequently more references to notion of looking (E.g. Screens within screens,) and particularly voyeuristic treatment of females. 

6. Intertextual references to films, T.V programmes etc.