Research: Soundcloud

Below is a link to Swim Deep's official Soundcloud where it is possible to listen to and download their music for free:

https://soundcloud.com/swimdeep

Research: Interview of the band

Through trying to find more detailed and in-depth research I have found interviews from various newspapers, that intrigued me into what the bad is like as band etc;

The Guardian Newspaper

Interview Magazine

Yorkshire Evening Post

Outline Online

Brumnotes

Artrocker

Research: Audience demographics and psychographics

Research: Demographics and Psychographics

Demographics are based upon quantitative data which provide the age, gender, nationality, occupation, ethnicity etc of the chosen audience. 
For example; demograpics (Income): if a person can command a high income, most likely he would purchase a luxury watches or cars.
For example; demograpics (Age): age is also a good way of determinant  such as teens(12-19), there are tech savvy, wants the latest fashion, technological innovated, most likely they will purchase Ipod and high-end mobile phones.

Whereas psychographics use qualitative data that reflects the attitudes, lifestyles and preferences of the audience. 
For example; psychographic (Social Class) : lower class, working class, middle class & upper class, always related to income.

Lifestyle : achievers, strivers & survivors
Personality : Compulsive, gregarious, authoritarian, ambitious.

Planning: Swim Deep mood board

Planning: Final artist choice